KOKORO COFFEE

I received the prompt for KOKORO coffee from brandbrief.io

I decided on a friendly and accessible image for the brand. I had not had the pleasure as yet to design a brand character and thought this would make an interesting challenge.

Wordmark

The wordmark is simple and playful. It posses character and frivolity while still being functional and aesthetic.

The character, decidedly named kokoa, is an amorphous blob. They are mostly grumpy unless they’ve had their morning coffee.

Packaging and other assets