Joy Sake
The branding for Joy Sake puts friendliness and versatility at its core. Designed to be a unique and approachable brand that resonates with both traditional enthusiasts and newcomers to the world of sake.
The logo was designed for simplicity and character, utilizing both Roman characters and kanji. Its minimal design balances against the highly illustrative and expressive elements of the brand.
Supplementary logos
Packaging Design
To add a touch of character, the packaging features vibrant and expressive illustrations. These playful designs make Joy Sake stand out on the shelves and beckon those seeking an inviting and enjoyable sake experience.
This particular line of packaging is inspired by the Chinese Zodiac. It features the animal characters of the zodiac in distinct styles and colors.
